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With leadership experience and a passion for understanding consumer behaviour, Tanya Arturi (MSc, Chartered Marketer, MCIM, MCIPR) helps senior leaders and their teams breakthrough to the next level through digital marketing.

Tanya is a digital marketing ‘pracademic’ (academic and active practitioner) with over 31 years in marketing and PR and 23 years in digital marketing.  She is the former Managing Director of an award-winning PR agency and has an MSc in Digital Marketing Communications (with Distinction).

Tanya has provided digital marketing consultancy, workshops and keynote talks for SMEs and Fortune 500/ FTSE 200 companies, both in the UK and across Europe. She has worked with organisations such as the NHS, AkzoNobel, Monstanto, Dechra, KPMG and the Chartered Institute of Marketing.

She is the co-author of 'Digital Business and E-Commerce Management' and has taught on the MBA of one of the top 5% of Business Schools in the world. Tanya is currently working on her next book 'Marketing and Digital Transformation', which is being published by Routledge.

She has also developed and taught Level 4-7 programmes for Universities and training providers offering professional qualifications for over 11 years, both in the UK and across Europe.

Tanya is a regular keynote speaker and contributing author to books and academic journal articles in the areas of digital marketing, growth hacking and digital transformation.

If you would like to speak to Tanya about consulting, training or a speaking engagement, you can get in touch with her via the contact page.

Writing the book on digital business

Used as a go-to text book in dozens of business schools, Tanya along with co-authors Dave Chaffey and David Edmundson-Bird have created the definitive guide on managing digital and e-commerce businesses of today.

Client Testimonials

“Tanya has always delivered quality work whenever I needed to call on her help. She always took the right amount of time at the outset of each project to understand exactly what my objectives were. As a consequence, Tanya's proposals ticked all right the boxes for me. Fundamentally, her work was instrumental in winning new business.”

Will Clayton

Specialist Employment Lawyer

“Tanya delivered a CRM strategy training day for our team focusing on marketing NHS events. She was a revelation and presented in a clear easily accessible manner and we were full of ideas throughout and after the day (...) She makes the evolving methods of digital marketing simple by rooting them in understandable examples and encouraging discussion. If only it was as easy to get through the multitude of actions we assigned ourselves after the session!”

Rob Boyle

The Christie

“Tanya has really helped me identify certain patterns and words I use to describe certain situations and emotions, which may be holding me back. This has given me a deeper understanding of myself and my limiting beliefs; this level of self-awareness has been invaluable in my personal growth journey.”

S. Hartley

Business Owner

“Thank you so much for this week's session. It was so powerful. My drive has been incredible this week with the very clear visualisation I now have in mind, and I've been making some major strides with actions I've been meaning to take with my business for a long time.”

R Ryder,


“Tanya has authored the online learning materials for a marketing module on our master’s programme. Working in remote environment can be a challenge to many but throughout the process she kept clear and prompt communications and worked effectively and efficiently. She was clearly knowledgeable in the field of marketing innovations and created high-quality and engaging materials to very tight deadlines. It was a pleasure for us to work with her and hope to work with her again in future.”

Yukari Iguchi

Academic Lead, University of Derby Online Learning

“I attended a workshop that Tanya was leading and I was completely blown away by her knowledge and insight. She is totally professional!! I later got in contact with her about consultation and again found her very authoritative. I got all my answers and feel she is very honest and will work with integrity moving forward; can't wait!!”

Joel Smus


“Tanya developed and ran a brilliant interactive workshop for me and my colleagues (...) we left with a wealth of information, advice and ideas. The session was both absorbing and challenging, and Tanya held everyone's attention for the whole day. It will certainly have a valuable and positive impact on future work.”

Hilary Berg

Alder Hey Hospice

“Tanya delivered a very informative Digital transformation workshop which helped our Ecommerce global team at AkzoNobel understand the challenges that B2B industries face when addressing such a transformation across our business. Very interactive and instructive workshop and she provided insights how we can tackle such challenges."

Paul Cattan

Ecommerce & Digital Transformation, AkzoNobel

Expert help to guide your digital marketing transformation