Author

View the latest works from Tanya Arturi

Tanya writes on digital marketing and digital transformation in academic books and articles around the web. Listed as required reading in a number of business schools, her work is available for purchase.

Digital Business and E-Commerce Management

Digital Business and E-Commerce Management, 7th edition by Chaffey, Hemphill, and Edmundson-Bird, is the latest edition of this best-selling book, guaranteed to offer you the knowledge and skills to handle the speed of change faced by organisations in the digital world.

Topics discussed include:

Which strategies and tactics does an organisation need to develop and implement to make a Digital Business successful?
How do we work out where to place our investment?
How should businesses select the best digital technology, media, and insight sources to compete in the digital landscape?

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I had to use it for my MBA paper and presentation and I found that it was very useful. E-business is changing SO fast but the book still gave me insights into different terminology that I could apply today.

Selena Brown

Excellent book for doctoral students

Erick D.

Great book, actually the best I read in this category, to integrate many elements of strategy, operations and technology in a consistent view of the e-business and e-commerce fields. The author uses really good information sources for Management issues.

Pedro E.

I have been finding it difficult to get a proper understanding of all the terminology associated with digital business, and indeed even with non-digital business. This book has opened the door to me in that respect. I find the layout to be excellent and I find it very readable.

Léitheoir

The book has a lot of detailed content, case studies and visuals implemented. Especially the recap questions after each chapter help to summarize to previously learned concepts. It's well written, but as always for Pearson a bit pricy but still very recommendable.

Kunde

Excellent book for teaching digital business.

JMS

Simply perfect

Fabio L.

Very well structured. It integrates many different aspects of strategy, operations and technology well. It uses high-quality sources of information.

Peter

Just perfect for business consulting

H.P.

A reference book to put in the hands of everyone who practises his profession in e-commerce or digital marketing.Very well written (in English) and relevant.

Benoit E.

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